By U-Ned Algabre
The biggest fashion event in Southeast Asia has had its humble beginnings. From starting with 12 designers to celebrating and inspiring fashion enthusiasts for over 11 seasons. Panasonic Manila Fashion Festival, together with Panasonic, has come a long way.
It has established a reputation as one of the biggest fashion events in the Philippines that created a revolution and has opened a lot of great opportunities for fashion enthusiasts and has brought life to some. As years passed, Panasonic became their naming partner during their 8th season thus it became Panasonic Manila Fashion Festival.
Now on its 5th year, Panasonic Manila Fashion Festival celebrates fashion, design, and life as it created an impact to a lot of people to appreciate the art of fashion and to see what it can bring to the world. For 5 years, they showcased the best talented designers, locally and internationally, with their collections and to let them express their stories, creations, and passions. Not only that, but they also discovered aspiring models that are now able to pursue their dreams as they walk the PMFF runway with designers’ collections from around the globe.
In line with discovering talents, Face of the Philippines has reached its 6th cycle! With over 50+ auditionees, they have stripped it down to 19 finalists as they battled it out to be the new Face of the Philippines. From extreme makeovers to creative and daring photoshoots, the contestants were tested with their modeling capability and patience. On the 3rd day of Panasonic Manila Fashion Festival, we will know who #OwnTheLook for this year’s season! All will be broadcasted live on the Face of the Philippines’ Youtube channel. This is sponsored by Panasonic Beauty, Maquillage Professionnel, Privé Revaux, World Balance, Faith and Fearless, SIP Water and Creations by Lourd Ramos.
For the beauty enthusiasts, a segment at PMFF called Panasonic Beauty Lifestyle Talks was created. In line with celebrating beauty, they let beauty enthusiasts get inspired and educated with what they want to learn about. The talks have topics such as hairstyling, make-up application, fashion photography, and fashion entrepreneurship.
In partnership with SoFA Design Institute, Panasonic Manila Fashion Festival will feature the top 6 fashion graduates. Also, starting this season, they will be featuring one designer that will close the event of PMFF. For this year, a special designer will feature a 40 piece collection that showcases her brand thoroughly. Also, a collaboration between San Miguel Light and PTRI is about to happen for this year’s PMFF wherein PTRI is going to provide sustainable fabric and we’ll see what the designer can come up with. Who can be the best at this challenge than Yong Davalos! We are excited to see what she has in store!
Panasonic Manila Fashion Festival is sponsored by Maquillage Professionel(official make-up partner), Figaro Design & Regoris(official hair partner – the biggest hair salon in Japan), Privé Revaux(official eyewear partner) and Faith & Fearless(official bag partner). CHG Global, Inc, World Balance, East Rock, Easy Soft, San Miguel Light, Yellow Tail, SIP Water, Shea Mira, Zeal Cosmetics, One Globe Limited and XDE Logistics – will also join at the PMFF 5th Anniversary. Of course, Panasonic, Panasonic Beauty and Lumix.
Cheers to PMFF 5th anniversary
Celebrate Fashion! Celebrate Life! .
Oct 15 to 18
Marquee tent, Shangri-la EDSA Plaza hotel