by: Philip Andaya
Founded over two decades ago as a performance skateboarding shoe brand, DC has its roots deeply embedded in street culture and the arts. As it continues to dominate the industry with its extensive product line of skateboarding and lifestyle shoes, apparel, and action sports accessories for men, women, and kids, DC demonstrates its commitment to the streets with its much-anticipated collaboration with Indonesian Mural Artist Darbotz.
Widely known for his “Cumi-Kong” signature, Darbotz is a graffiti artist who has breathed life into street corners, galleries, and public spaces of Indonesia and various other places in the world as well. For this, Darbotz is largely responsible for putting the Indonesian street art scene on the global map. Even as Jakarta and other major cities have grown and changed, Darbotz’ art continues to be recognizable and relevant – making him a true OG of Indonesian street art.
This season, street art fans and DC lovers are given a rare chance to own a piece of Darbotz art as the brand teams up with the iconic street artist to launch a capsule collection that will feature Darbotz’ works on a variety of DC shoes and apparel such as the classic Heathrow and Trase shoe, pocket and logo tees, caps, boardshorts, and even a slick spray jacket.
When asked about what he felt about the project, Darbotz remarked, “This collaboration with DC Shoes is a proud moment for me because my work can reach art lovers and DC Shoes lovers on a wider global scale. I’m honored to be representing Indonesia on a global scale and show that Indonesian’s are not only good consumers and manufacturers but also talented artists and designers in their own right. For this collab’ I was so happy to be completely involved in the whole process from the selection of styles, materials and art applications, down to the minute design details of the laces on the shoes… KEEP EM DIRTY!”
DC’s collaboration with iconic global artists such as Darbotz underlines the brand’s commitment to street culture and the arts as it plays a role in bridging different types of art to new markets across the globe.
For more information about DC x Darbotz collection, go to www.dcshoes.com.ph/mens/collection/darbotz and follow DC Shoes at @dcshoes and the #DCXDARBOTZ hash tag.
Founded in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. For more information, check out www.dcshoes.com.ph
ABOUT PRIMER GROUP OF COMPANIES
Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.
The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.