by U-Ned Algabre
Photos by Vladimir Estocado, Gilbert Lachica
Fresh faces sashayed on the runway for the inaugural season of the modelling bootcamp by JC Events and Models Management Inc. during their grand launch held recently at the grand ballroom of Century Park hotel in Manila. The digital marketing, PR and events firm is the brainchild of a highly spirited and exceptionally skilled team of individuals in the field of event management, trade and marketing, talent management and production with Miss Janine Castillo who sits as the Chief Executive Officer. In line with their scope and range of experiences, they brilliantly showcased what was perhaps a very current and engaging event via the modelling bootcamp that attracted the young, ambitious and the vibrant. For five days they were professionally trained by noteworthy names from the fashion, beauty and events industry. Their first day started with stage discipline under director Bernard Maybituin followed by photographer Mark Alvarez and runway models Veronica De Castro and Jessie Hollman who coached them on day two. Day three was with Pol Tapia for styling and Raymond Galang for hair and make-up. Dr.Cyril Agan lent his expertise as he did a presentation about the concept and evolving archetype of beauty on the fourth day. Cris Lomotan also lent his knowledge as he coached the models for personality development as well as Veronica De Castro who mentored them for their runway walk. Finally, the bootcamp culminated with a fashion show in collaboration with Outkast Paradigm by Cris Lomotan, Secret Store by Pol Tapia, Naomi Ng, Unity Ong Tan Ka, Michael Rosero and Jian Lasala. This was in cooperation with Tanduay, Century Park Hotel, Lift Aesthetic Clinic, YSA, Glutamax, Nice Day coffee, and Creations by Lourd Ramos.
JC Events and Models Management Inc., has successfully staged a tableau that presented them as the outfit that seeks and envisions to empower its partners through strategic brand engagements that responsively moves with the complexity of the ever changing market landscape. With driven and determined individuals as the agency’s driving forces, they will definitely be an entity to watch out for.