New Balance x Stance Go 247 with “ALL DAY & ALL NIGHT” Packs
by Tim Pijuan Corpuz-Ng
Photos: Angela Camaquin, Ryan Sedan
Just a little over two months after the global release of the first ever partnership of New Balance X Stance dubbed as “First of All” last June 10, 2017, now came the third on the schedule of a year-long collaboration hailed as “ALL DAY ALL NIGHT” 247 paired with coordinating Stance athletic tab socks. The debut happened at the Sneakpeek Shangri-La Plaza Mall East Wing last August 19.
It featured two bold contrasting colorways designed with the modern consumer in mind taking into consideration their frenetic and dynamic lifestyle. The New Balance X Stance 247 symbolizes the meeting of sport and life in day and night kits- intentionally designed taking versatility of wear and time appropriate activities into account. So, here’s the scoop:
White Stance X New Balance “ALL DAY” 247
The pack is inspired by the gradient sunrise print on the bootie collar, translucent outsole, sock liner in undertones of orange, yellow, and red. The reflective details on the laces, collar strap, heel webbing and midsole are complemented with a reflective speckle Stance sock. It utilizes a sporty, more breathable and engineered mesh suitable for a day time design. The style is finished with an ‘ALL DAY’ graphic on the translucent outsole and Stance branded lace keeper.
Black Stance X New Balance “ALL NIGHT” 247
On the other hand, the black “NIGHT” 247 kit offers a black leather and suede upper accented with purple and blue shades representing the night sky. The color scheme is evident on the bootie collar, translucent outsole, sock liner and coordinating co-branded Stance athletic tab socks. The reflective details on the laces, collar strap, heel webbing and midsole are paired with crafted in premium Stance style socks featuring a matching night sky gradient with reflective speckles. And just like the “ALL DAY” colorway, this pair too has the “ALL NIGHT” graphic visible underneath.
The Event Proper
I got to the event at exactly 11 AM. I was dilly-dallying at first if I should go in the store already or wait for the Scenezone team to arrive. After 15 minutes of standing outside the adjacent shop, I went in without them only to find out that they were already there, LOL! Silly me! Angela (one of Scenezone girls and official photographers) said that she was there taking pictures as early as 10 AM! Talk about dedication and hard work, huh? While killing time before the program finally started, we got the first dibs taking shots of the uniquely contrasting selection and I, your friendly neighborhood Beautyrazzi even had the chance to try a pair on. It was so snug and comfy plus it is ultra-lightweight too. It felt like I seriously had nothing on my foot. I was wearing the ALL DAY sneaker here and I must say that this pair, hands down, captured and won my heart fair and square. It reminded me of the sun peeking over the horizon in a bright and warm summer morning.
The launch was kicked-off with the host (whose name I did not catch, sorry :p) showcasing and describing each of the colorways. Mr. Umali, the technical training lead for New Balance, talked further about the collection and the existing collaboration of New Balance with Stance.
After the rather short presentation, a proper photoshoot with the invited guests commenced. I wasn’t familiar with most of them aside from Ms. Sanya Smith, a runway/commercial model, former MYX VJ & Radio DJ, event host, rock advocate and of course daughter of Pinoy Rock Living Legend, Joey “Pepe” Smith! Sorry, I am fangirling because I really love her! She was super-duper nice, so down to earth and such a gorgeous creature! Sanya Smith is LURVE! ❤
The “ALL DAY ALL NIGHT” pack is already available since August 19 for P7,995 in the following stores:
1. Sneakpeek Alabang Town Center
2. Sneakpeek Shangri-La Plaza
3. Sole Academy Alabang Town Center
4. Sole Academy Bonifacio High Street
5. Sole Academy UP Town Center
6. The Athlete’s Foot Powerplant Mall
The New Balance 247 is a nod to iconic styling, pulling inspiration from heritage models, but designed with the modern metropolitan consumer in mind. The 247 represents the intersection where sport and life meets, combining the craftsmanship, technology and comfort that New Balance is known for with versatility for the modern consumer.